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107 Bachelor's Degrees Annually
6,799 Master's Degrees Annually
#11 in Popularity
$52,270 Median Salary

Types of Degrees Majors Are Getting

The following table lists how many instructional media design graduations there were for each degree level during the last year for which data was available.

Education Level Number of Grads
Master’s Degree 7,194
Graduate Certificate 1,310
Basic Certificate 245
Doctor’s Degree 220
Bachelor’s Degree 101
Associate Degree 84
Undergraduate Certificate 70

What Majors Need to Know

People with careers related to instructional media were asked what knowledge areas, skills, and abilities were important for their jobs. They weighted these areas on a scale of 1 to 5 with 5 being the highest.

Knowledge Areas for Instructional Media Majors

Instructional Media majors often go into careers in which the following knowledge areas are important:

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  • Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Skills for Instructional Media Majors

A major in instructional media prepares you for careers in which the following skill-sets are crucial:

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  • Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Speaking - Talking to others to convey information effectively.

Abilities for Instructional Media Majors

Instructional Media majors often go into careers where the following abilities are vital:

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  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Speech Recognition - The ability to identify and understand the speech of another person.

What Can You Do With a Major?

People with a instructional media degree often go into the following careers:

Job Title Job Growth Rate Median Salary
Audio-Visual and Multimedia Collections Specialists 8.8% $49,600
Instructional Coordinators 10.5% $64,450
Instructional Designers and Technologists 10.5% $64,450

Who Is Getting a Bachelor’s Degree in ?

101 Bachelor's Degrees Annually
50% Percent Women
26% Percent Racial-Ethnic Minorities*
This is one of the most frequently chosen teaching majors. It is the 11th most popular in the country with 107 students graduating with a bachelor’s in instructional media in 2021. According to recent stats this major attracts about equal numbers of men and women. Roughly 50% of the graduates are women, and 50% are men.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of instructional media majors is as follows:

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Race/Ethnicity Number of Grads
Asian 3
Black or African American 14
Hispanic or Latino 7
White 70
International Students 1
Other Races/Ethnicities 6

Geographic Diversity

Americans aren’t the only ones with an interest in Instructional Media. About 1.0% of those with this major are international students. The most popular countries for students from outside the country are:

  • China
  • Saudi Arabia
  • South Korea
  • India
  • Taiwan

How Much Do Majors Make?

Bachelor’s Degree Starting Salary

Salaries According to BLS

Instructional Media majors often go into careers where salaries can range from $52,270 to $67,490 (25th to 75th percentile). This range includes all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for a <nil> Major  ( 52270 to 67490 )
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250K
Median Salary for a High School Graduate  ( 30000 to 57900 )
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250K
Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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250K
Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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250K

Some careers associated with instructional media require an advanced degree while some may not even require a bachelor’s. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to instructional media have obtained the following education levels.

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Education Level Percentage of Workers
High School Diploma - or the equivalent (for example, GED) 1.4%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production) 4.9%
Some College Courses 4.8%
Associate’s Degree (or other 2-year degree) 0.5%
Bachelor’s Degree 28.2%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 1.5%
Master’s Degree 47.9%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 4.3%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession. 1.7%
Doctoral Degree 4.9%

Online Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 0 0
Certificate (1-2 years) 5 0
Certificate (2-4 Years) 0 0
Associate’s Degree 4 0
Bachelor’s Degree 148 86
Post-Baccalaureate 0 0
Master’s Degree 270 141
Post-Master’s 42 0
Doctor’s Degree (Research) 40 10
Doctor’s Degree (Professional Practice) 1 0
Doctor’s Degree (Other) 0 0

Is a Degree in Worth It?

The median salary for a instructional media grad is $52,270 per year. This is based on the weighted average of the most common careers associated with the major.

This is 31% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $247,400 after 20 years!

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You may also be interested in one of the following majors related to instructional media.

Major Number of Grads
Teacher Education Grade Specific 110,770
Educational Administration 46,975
Teacher Education Subject Specific 42,343
Special Education 35,973
General Education 29,389
Curriculum & Instruction 19,217
Student Counseling 14,506
Teaching English or French 5,525
Other Education 4,887
Educational Assessment 3,853
Teaching Assistants 2,720
Multilingual Education 1,995
Education Philosophy 932
International Education 279

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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